Implementing an ASO strategy for Google Play is a process that embraces optimization of your app’s on-metadata and off-metadata. A lot has been written about App Store Optimization, but not all the content on the topic is good. A well-composed short description is the highlight of all the best things about your app or game, and the best use that a developer can give to this field is to include the core keywords and the main purpose of your app. Consequently, everybody wants the highest rankings in Google App Store, because you get more app downloads. It doesn’t matter if you have already published your app, or if you are just preparing to launch it, you will need to implement the Google Play Store optimization. While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store.
Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization. It’s not a magic recipe. Google allows developers to include up to 80 characters for the short description, and if the users are interested to know more, they can expand the short description to view the full description of your mobile app or game. Let me just outline, that currently there are over 2 million apps in Google Play Store. It has a lot to do with market research and what your competitors do (you’ll often want to be found for the same keywords!). Such apps can be categorized under Real Estate or Lifestyle.